275 Magnolia Avenue
Jersey City, New Jersey
This former Elks Lodge is being converted to 40 living lofts above ground floor retail. Fronting on two streets, lwdmr created a distinctive lobby and entrance at the lower scaled residential Magnolia Street. The new lobby has easy access to Journal Square transit via the Loews Theatre Alley. The project includes a full array of amenities located within a large basement space, as well as a landscaped recreational roof above the one story rear extension.
The original portico and decorative parapet have unfortunately been removed, but the remainder of the façade remains intact above the retail level. Lowering the former 1950’s billboard signage revealed much of the original façade much to everyone surprise.